Souvenir Program

Priced at a quarter, and presumably sold in the lobby at showings of the movie, this program advertises itself as "An all too brief brochure of this greatest of all American historical stories unfolded to you in its romantic realism through the Cinema art." Designed by Karoly Grost, its text combines a good bit of Hollywood hype about the film with a surprisingly scholarly interest in the novel and its 19th century dramatizations. It says very little about the sectional controversy stirred up by the book in the 1850s, and nothing at all about the issue of race in America in the 1920s, or the choice of James Lowe to play the hero. From the cover design (featuring Lee and Grant as well as Lincoln but no black faces) to the last page, which includes a reference to "the glorious Old South," it seems care was taken not to estrange potential white movie-goers in any part of the country.
Use the icons at left to bring up enlargements of the program's pages. THE TEXT OF THE PROGRAM is also available.
Carl Laemmle Presents Uncle Tom's Cabin, Designed by Karoly Grost (New York: The Universal Pictures Corporation, 1927; Printed by The Gordon Press, Inc.)